01-29-2013, 07:36 AM
FYI-A Growth Industry!!
http://www.outdoorfoundation.org/researc...ation.html has the 2012 Camping RV Research Report (plus some other good studies on this link) [I am looking/waiting for the 2013 report.]
Best to all,
Lynn & Jeff
Overview of Camping Participation
• Almost 43 million Americans went camping in 2011
for a total of 534.9 million days. Participation is up
from 39.9 million campers and 514.8 million days
in 2010.
• Almost all age brackets added participants, except
the adolescent group.
• Camping gained a net of 2.6 million participants
from 2010 to 2011, but it has a fairly high churn
rate at 16 percent.
• Reports from public and private campsites and the
Outdoor Industry Association illustrate a general
uptick in camping participation.
• The Mountain Region has the highest camping
participation rate.
• Seventy-seven percent of all campers are married or
living with a domestic partner.
• Eighty-four percent of campers participate in
multiple outdoor activities.
Profile of a Camping Trip
• Sixty-seven percent of participants camped the most
in public campgrounds.
• The average camper went on 4.97 camping trips.
• Participants traveled a mean of 190.6 miles away
from home to camp.
• Almost half of all American campers plan their trips
at least one month in advance.
• Seventy percent of all trips are taken with friends.
• Hiking is the most popular activity to participate in
while camping.
Buying Behavior
• More than half of camping participants are
employed. Twenty-nine percent are students.
• Battery lighting was the most popular purchase
during the past year and was especially popular
among older campers.
• Most camping purchases are planned at home
before taking a camping trip.
Hispanic Campers: A Focused Look
• At an average of 5.52 camping trips per year, the
average Hispanic participant goes camping more
than the average Caucasian participant.
• Hispanic campers are very family-oriented, using
the activity to connect with friends and family.
• Hispanics bought more camping equipment in the
last 12 months than non-Hispanics.
• Twenty-three percent of Hispanic campers ages 18
and over tried camping for the first time in 2011.
Future of Camping
• Campers are planning an average of 4.33
camping trips next year.
• Fathers are the most likely person to take someone
camping for the first time.
• The most cited reason for reducing the number of
camping trips are a lack of time due to work and
family commitments.
http://www.outdoorfoundation.org/researc...ation.html has the 2012 Camping RV Research Report (plus some other good studies on this link) [I am looking/waiting for the 2013 report.]
Best to all,
Lynn & Jeff
Overview of Camping Participation
• Almost 43 million Americans went camping in 2011
for a total of 534.9 million days. Participation is up
from 39.9 million campers and 514.8 million days
in 2010.
• Almost all age brackets added participants, except
the adolescent group.
• Camping gained a net of 2.6 million participants
from 2010 to 2011, but it has a fairly high churn
rate at 16 percent.
• Reports from public and private campsites and the
Outdoor Industry Association illustrate a general
uptick in camping participation.
• The Mountain Region has the highest camping
participation rate.
• Seventy-seven percent of all campers are married or
living with a domestic partner.
• Eighty-four percent of campers participate in
multiple outdoor activities.
Profile of a Camping Trip
• Sixty-seven percent of participants camped the most
in public campgrounds.
• The average camper went on 4.97 camping trips.
• Participants traveled a mean of 190.6 miles away
from home to camp.
• Almost half of all American campers plan their trips
at least one month in advance.
• Seventy percent of all trips are taken with friends.
• Hiking is the most popular activity to participate in
while camping.
Buying Behavior
• More than half of camping participants are
employed. Twenty-nine percent are students.
• Battery lighting was the most popular purchase
during the past year and was especially popular
among older campers.
• Most camping purchases are planned at home
before taking a camping trip.
Hispanic Campers: A Focused Look
• At an average of 5.52 camping trips per year, the
average Hispanic participant goes camping more
than the average Caucasian participant.
• Hispanic campers are very family-oriented, using
the activity to connect with friends and family.
• Hispanics bought more camping equipment in the
last 12 months than non-Hispanics.
• Twenty-three percent of Hispanic campers ages 18
and over tried camping for the first time in 2011.
Future of Camping
• Campers are planning an average of 4.33
camping trips next year.
• Fathers are the most likely person to take someone
camping for the first time.
• The most cited reason for reducing the number of
camping trips are a lack of time due to work and
family commitments.